Social fundraising platform GoFundMe is rebranding Direct Impact Fund at GoFundMe.org to let users contribute to six general topic areas, instead of donating to specific campaigns.
You can now choose from animal rescue, mental health, environment, K-12 classrooms, veterans, and kid heroes, Fast Company reports. Instead of having to choose individual campaigns to support, you can now pick a topic you are passionate about and the company will allocate your money for you.
Contributors can choose what bucket they want to fill, make a gift, and GoFundMe will aggregate the money alongside what others are giving and re-share it fairly among associated campaigns.
As the GoFundMe.org Causes operates as a registered nonprofit, every dollar contributed will be tax deductible. The only difference is in the control users had in prioritising one campaign over others....