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Startups engaging consumers via users interactive app

DECCAN CHRONICLE
Published Jan 13, 2020, 11:54 am IST
Updated Jan 13, 2020, 11:54 am IST
Startups have started using gamification features to engage their consumers and use their loyalty points through the win.
Gamification is a powerful tool to acquire, engage, and retain users.
 Gamification is a powerful tool to acquire, engage, and retain users.

The time people spend on their mobile devices is continuing to grow every year. As our devices become more urbane, the number of activities we can do on mobile is always growing at a greater frequency, Modern technologies, be it AI, machine learning, 5G, Internet of Things, or blockchain, are transforming our future. With the growing number of brands, there are coarsely two million mobile apps available for download on both the App Store and Google Play. Nowadays, people, especially millennials and generation Z, tend to get bored quite easily. Therefore, only something exciting and challenging can keep them constantly engaged.

To become the first screen app of the users, start-ups/brands need to build a user face that is interactive with an understanding of a few of the basic functions users want and expect can help start you off on the right foot. Gamification is a powerful tool to acquire, engage, and retain users. Startups have started using gamification features to engage their consumers and use their loyalty points through the win.

 

Mall91: Mall91 is India’s leading social commerce platform for vernacular users across tier two, three and four cities. The first principles-based vernacular social commerce platform combines live videos, social gaming, social content, voice, and messaging AI to enable the next 400 million internet users to transact online.  With increasing internet penetration, the next 400 million internet users will emerge at an unprecedented pace over the next few years. These users will reside across all socio-economic geography of the country and will require a uniquely designed range of services and products that suit their needs. It is with this knowledge that Mall91 has created a platform that can engage vernacular audiences while also allowing them to earn commission on transactions that they facilitate. 

 

Todist: Todoist is a productivity app that helps users track everything from major work projects to simple household chores. The app uses gamification to prompt users to complete their tasks by rewarding them with karma points for every task they finish — and negative karma for missing a deadline.As users collect more karma they unlock new levels, from ‘Beginner’ to ‘Enlightened.’ And they can instantly share their karma score with friends on Facebook, Twitter, and Instagram.

Byju’s: Byju’s uses gamification by allowing students to play games, earn reward points, and challenge each other through different quizzes and competitions. Competing with each other motivates students to work for better results. This sort of gamification results in a win-win situation for the app as well as its users.

 

Trell: Trell is a content-community-commerce platform for discovering lifestyle choices through video blogs in Vernacular Indian languages. The platform is powered by user-generated video content, which is being created intrinsically by its strong & growing community. Fondly referred to as the Video Pinterest for India powered by user-generated original content, Trell is a community-based platform enabling lifestyle discovery through meaningful content in various Indian languages. Trell bridges the gap between users looking for meaningful content around lifestyle inspirations and content creators or aspiring influencers who wish to create vlogs of their interests and lifestyle stories via videos and photos. Riding on the back of its thriving and passionate community, Trell aims to be the biggest lifestyle community-content-commerce platform of India by 2020. The founding team consists of IIT Bombay Alumni (Ex-Microsoft, Samsung, Qualcomm, ITC).

 

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