Technology Other News 12 Jun 2020 Apple commits USD 10 ...

Apple commits USD 100 million to bringing racial equity to tech company

AP
Published Jun 12, 2020, 5:36 pm IST
Updated Jun 12, 2020, 5:36 pm IST
The initiative's goal is to challenge “systemic barriers” to opportunity faced by communities of colour, particularly black communities.
CEO Tim Cook said he grew up in Alabama during the Civil Rights movement, and said the burden of change must not fall on the underrepresented. (Photo | AFP)
 CEO Tim Cook said he grew up in Alabama during the Civil Rights movement, and said the burden of change must not fall on the underrepresented. (Photo | AFP)

San Francisco: Apple on Thursday launched a racial justice initiative aimed at breaking down barriers to opportunity for minorities.

Chief executive Tim Cook announced that the technology giant is committing USD 100 million to a new Racial Equity and Justice Initiative to be led by executive Lisa Jackson.

 

“Whether it is at Apple or anywhere in society, the burden of change must not fall on those who are underrepresented,” Cook said in a video posted on Twitter.

“It falls heaviest on those in positions of power, leadership and influence to change structures for the greater good.”

Cook referred to growing up in the state of Alabama during the Civil Rights movement while stressing the importance of “people of good will” marching to call for fixes flaws in society.

“We are at an important point in our history,” Cook said.

 

“A time when progress which has been far too slow feels poised to move forward in a great leap.”

Apple’s initiative will start in the US and be rolled globally over time with the goal of challenging “systemic barriers” to opportunity faced by communities of colour, particularly black communities, according to Cook.

He promised a “holistic” approach involving supporting education, civil rights organisations, black-owned businesses, and minority developers.

Cook said Apple will “make changes that touch just about everything we do” in an effort to achieve transformation in the company and in society.

 

The move is the latest by major corporations responding to the unrest in the US and elsewhere sparked by the killing of George Floyd, a black man, by a white police officer in Minneapolis last month.

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