#BaatTohKaro is an initiative started by DocsApp-India’s online doctor consultation platform to foster an environment for people to speak about problems that are widely ignored in society. The campaign promotes individuals to talk about their problems instead of suffering with them in silence.
Over the last four years, the team of DocsApp noticed that people communicated to doctors online about their problems which they were not comfortable talking about otherwise. This is due to the nature of these topics taboo in our society. Individuals feel safer discussing their issues online. Yet, there are many, who deal with their problems in silence. With the aim to shatter these barriers of communication, the team of DocsApp has conceptualized the campaign- #BaatTohKaro.
The campaign includes a series of videos with Aisha Ahmed and AnupriyaGoenka depicting troubles that an individual goes through. Through its strong visual storytelling, the brand encourages individuals to talk about their problem to the right person, this opens a new path to freedom from barriers.
Pregnancy is a sensitive topic, be it planning or avoiding the same. In either of the case, the couple goes through a turmoil of emotions. In such situations, timely advice from a doctor can help avoid complications, yet individuals don’t find a platform where they can talk and address these issues. This sensitive topic is beautifully depicted by Aisha Ahmed in one of the videos.
Actress Anupriya Goenka depicts a woman who has lost hope, a woman who has lost the will to live. Depression is one of the most common killers of our age, and loved ones are lost due to negligence on our part and silence on theirs. Talking helps, be it a stranger, family, friends or a counsellor.
Over the coming months, DocsApp will take this initiative further by spreading awareness through a strategic campaign backed by a creative social media concept, specialized targeting, contextual advertising and much more. With a marketing spend of Rs 10 crores, the brand is determined to spread awareness across India.