5 startups using cutting-edge technology to help improve customer experience

The role of technologies in brands/startups plays a vital role in their business.

The rapid development of technologies worldwide and its pervasiveness in everyday life has changed a number of things, from buying grocery online, purchasing an automobile, finding a right cause technology, to getting loans. A customer is one of the most crucial aspects of any business enterprise.

The role of technologies in brands/startups plays a vital role in their business. Technology companies continue to become a bigger percentage of the world economy. Artificial Intelligence, Machine learning, Data Analytics are the fastest approaching transformative technologies. All of these technologies portend a future with great increases in productivity and prosperity.

Let’s take a look at some of the startups who are using cutting edge technologies and how it is helping businesses improve the customer experience journey.

Droom: The startups have made the buying/selling of automobiles through their cutting edge technologies. Incepted in 2014, Droom is the 3rd largest E-commerce company in India in terms of GMV and the largest online auto marketplace for buying and selling new and used automobiles with over 78% market share of the automobile transactions online. Droom has in-built tech and data science tools to create the entire eco-system around used automobiles, including OBV (pricing engine), Eco (121 points vehicle inspection), History (200 million vehicle history records), Discovery (dozens of pre-buying tools). 45 Million+ monthly visitors, nearly 11 Million+ app downloads and 6.3 Million+ Facebook followers. Droom focuses on building new products and technologies to continue growing.

Myloancare: MyLoanCare has been rolled out as a convenient, transparent, bank neutral and trustworthy online platform for availing loans and credit cards. As a digital financial intermediary, it enables customers to compare, shortlist and finalize the right loans with no hidden charges. Its technology-driven process resolves the troubles of traditional banking such as information asymmetry and lack of transparency only to facilitate hassle-free loans primarily to the retail and SME borrowers. is a market leader in helping brands leverage AI to automate and amplify marketing engagement and extend them into conversations that are immersive and persistent – with tools to measure, optimize and manage the full lifecycle of a brand experience. The end-to-end platform helps companies acquire, engage, educate, communicate, entertain and transact with the billions of consumers around the globe that use popular social networks and messaging applications every day. has catered to more than 175 million end-users and has successfully driven over 2.5 billion consumer engagements.

Zoomcar: Zoomcar holds the distinction of being India’s first self-drive mobility platform, with the introduction of car sharing services in 2013 and today is the market leader in the self-drive space with over 7000 cars in its fleet. All the vehicles that Zoomcar runs are connected to a cloud through the full stack IOT that is called Cadabra. Cadabra, a solution which tracks data about the car, in real-time: it plugs into the car’s OBD-II port, and provides information such as distance traveled, fuel used, clutch performance, etc, tracking information like fuel levels, clutch position, harsh braking, inconsistent acceleration, seat belt usage, and engine health (among others). It comes with Bluetooth and 4G connectivity; the latter allows it to receive over the air (OTA) updates. It will also connect to emergency services in case there’s an accident. Apart from being integrated into Zoomcar, Cadabra is also deployed in all ZAP Subscribe car, Zoom cars subscription program, and the data will be used to advise drivers on optimizing speeds, saving fuel, and process engine alert.

SociallyGood: Looking to work for a social cause? This platform is providing the right match for your requirements through its technologies AI, Algorithms, Data Analytics. Founded in 2017 SociallyGood is a technology-enabled engagement platform that makes it easier for individuals (volunteers, donors, beneficiaries and social entrepreneurs) to discover and engage with social causes of their interest. SociallyGood empowers Non-Profits to drive campaigns to attract new volunteers, and gain more donations at a lower cost. SociallyGood has integrated more than 10-point solutions into one robust platform that makes the fundraising, volunteering, campaigns and beneficiary management simple. With the adoption of best of technologies including AI, the experience of volunteer, donor and non-profit is raised to a new level devoid of human inefficiencies and physical limitations.

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