The acquisition will give TubeMogul a bigger presence in the rapidly growing online video market.
Adobe on Thursday hosted Symposium 2016 to increase awareness about the importance of being an experience-centric business in the digital era. (Representational image)
Photoshop software maker Adobe Systems Inc said on Thursday it would buy advertising company TubeMogul Inc for about $540 million, giving it a bigger presence in the rapidly growing online video market.
Adobe's offer of $14 per share in cash represents an 82.5 per cent premium to TubeMogul's Wednesday close.
( Source : reuters )
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