OnePlus has announced the “Best Smartphone Contest” to celebrate the success of its flagship smartphone, the OnePlus 3T. The consumer ratings have been independently validated by Nielsen for all smartphones listed on Amazon with a minimum of 100 ratings as on March 1, 2017.
The Best Smartphone Contest is a first-ever initiative of its kind and scale. The promotion campaign promises a fun-filled way for users to interact with the brand while participating for the grand prize of Rs 1 Crore, the largest prize ever offered by a brand. In addition to grand prize of Rs 1 Crore, several incentives are up for grabs for thousands of participants.
To promote the campaign, OnePlus Star Mr. Amitabh Bachchan and OnePlus fan Rohan Joshi of AIB fame have come together to launch a series of unique activations including a quiz show where Mr. Bachchan sportingly plays a role of contestant for the first time.
The TVC opens on the set of a game show with Rohan Joshi as the contestant and Amitabh Bachchan as the host. Amitabh Bachchan puts forth the final question for Rs 1 Crore – Which is the best rated smartphone in India? What follows is a humorous exchange as Rohan states that he knows the answer but instead quizzes Mr. Bachchan to respond to this.
The host and contestant exchange places where Mr. Bachchan becomes the contestant and calls for an audience poll to help him with the correct answer from the four options given on the screen. The audience unanimously votes for the OnePlus 3T as the best-rated smartphone in India. In his signature tone, Amitabh Bachchan requests the computer to block option A – OnePlus 3T – thereby announcing Rohan as the winner of the grand prize of Rs. 1 Crore.
To participate, a user can register on the company website or just give a missed call to contest hotline no. 8505-888-888. Also, customer who buy OnePlus 3T on 10th March through OnePlus Store will get a complimentary phone cover.