What is Email validation?
If you are new to the online marketing industry, you may be stuck scratching your head over this term. Sure, you may have come across the term here and there across the world wide web, but what exactly is this ‘email validation' and why is it important to you? If you have ever registered yourself on some website or subscribed to some newsletter, you must have surely seen the phrase ‘verify your email addresses. This is exactly what it means. Through the process of email validation, email addresses get verified as to whether they actually exist or not. This helps improve the deliverability of emails from a company's database to their clients'.
Why is it important?
Around 25% of emails registered in a company's database gets outdated every year. This can happen for a variety of reasons. People may have unsubscribed or changed their jobs, or simply may be using a different email address these days. Most major businesses send bulks of emails to their million clients across the globe which contains various important information. Thus it is highly essential for businesses to make sure that all the information that they are sending are too active emails so that their target customers get all the necessary information.
Salient features of Email Verification
Here are what some features of email verification provides you with:
-Email validation checks both the domain name as well as the username on both sides to fix any performance issues.
-Sophisticated algorithms are applied to separate out inactive and invalid email addresses which are then removed from the company’s database.
-The service checks how well engaged is the email address, that is how often it receives, sends or even reads messages.
-Email Validation also helps to check if there are any suspicious or malicious files in a company’s or client’s inbox. This is really helpful as company emails may contain confidential information which may be harmful if leaked.
What is so good about it?
Zerobounce.net has various benefits for Email verification has various, some of which are mentioned below:
-Personalisation- Email Verification lets users get a more personalized feeling. Once your domain or address is verified, companies can send you newsletters and updates that are specific to your interests and subscriptions.
-Keeps the dangerous stuff away- Even emails have malicious viruses or even dangerous content in them. This can leak important information, spam your inbox or even spread malware into your device. To prevent all of this, it is always better to receive and send emails to verified email addresses.
So does Email Validation actually work or is it just a hoax?
Well if you are looking to spread your wings in the online market, then yes, definitely. Email validation works wonders as it also tracks the ISPs of the targeted domains and addresses (to check activity) which also aids in setting up the target group for any business geographically, which is very important. Hence, email validation is a must have for any online businesses.
