The internet revolution is proving to be a game changer for doctors based in remote parts of the country. These doctors previously faced great difficulties in accessing latest medical news and advanced treatment options owing to their location. This compromised their ability to deliver the best possible treatment and care. However, online media now delivers all the latest information to their fingertips.
They can register for online CMEs and KOL webinars. Such online services offer easy, real-time access to a variety of resources and medical advancements, all at great convenience. This is especially important for doctors in smaller towns and rural parts of the country. Docplexus notes that more than half of its members are from rural areas.
Visual medium rules and personalisation pays – Video content wins over text when it comes to gaining medical knowledge. The increasingly busy doctor is no longer interested in reading long articles in medical journals in order to keep abreast of the current happenings in life sciences. It is a proven fact that human brains process visuals 60,000 times faster than text.
Videos offer an emotional connect and are a highly efficient communication tool. This is why Indian doctors too are partial towards visual content like webinars, KOL interactions, surgical videos, etc. Personalization is the key to gain doctor attention and keep them hooked on to a service.
