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Technology Other News 08 Jun 2019 It’s a Phygita ...

It’s a Phygital World: Top 5 companies promising best of both worlds!

DECCAN CHRONICLE
Published Jun 8, 2019, 1:15 pm IST
Updated Jun 8, 2019, 1:15 pm IST
Many companies have joined in to create a better customer experience by going phygital.
5 companies innovatively utilizing the power of phygital to cater unrivalled experiences to their customers. (Representational image)
 5 companies innovatively utilizing the power of phygital to cater unrivalled experiences to their customers. (Representational image)

The world of phygital has enamoured India’s fast-growing and ambitious start-ups. Combining physical experiences with digital precision and ease for enhancing the customer experience, the phygital world allows brands to deliver the best of both the worlds to their users. With today’s users exhibiting a preference for omnichannel experiences, many companies have joined in to create a better customer experience by going phygital. Here are the top 5 companies innovatively utilizing the power of phygital to cater unrivalled experiences to their customers:

DASH.MENU

 

We have all suffered the disappointment of ordering something exotic sounding at a restaurant and it turning out to be completely underwhelming. Idea Chakki Pvt. Ltd., a company formed by some of the leading journalists in our country has come up with a solution to end this recurring disappointment a customer faces in a restaurant. Dash.Menu entices customers with ‘fideos’ (food videos); before placing an order, customers can ‘sample’ their food through bite-sized 15 seconds short snippets of their meal that will be served. This eliminates the confusion from the customer’s mind and puts an end to the guessing. It also takes the boring printed menu cards out of the picture, thus, improving the overall dining experience of a customer. Dash is already being used by elite restaurant chains like Marriott, Le Meridien, ITC Hotels, Mamagoto Restaurants, Taj Hotels among others.

DLF LUKOUT

DLF stepped into the Phygital space, with a vision to transform the overall shopping experience of their customers. The DLF Lukout app will be integrated with the virtual storefronts of the brands present in the DLF malls. Are you one of those people who are always looking for offers at a marketplace? On the Lukout app, you will get real-time offers from the stores in the marketplace. Apart from being able to virtually browse through the stores and real-time offers, the app also shows the latest fashion trends and the valet services, thus providing a fully integrated experience.

VR Devotee

The fast-paced life often makes it difficult to take a step back, visit some of the holy places to rejuvenate our souls. However, not anymore, as the VR Devotee app helps you experience the very essence of spiritual destinations, within the confines of your home. It uses VR technology to help you experience all the rituals and offerings taking place in over 150 temples and churches across India.

TorchFi

Sluggish waiters and lousy restaurant services are always the vibe killers. Even if a restaurant has some really amazing food, what good is it if it takes a decade for someone to wait your table? However, TorchFi is an amazing solution that resolves the issue by connecting the entire restaurant or store by Wi-Fi. So, no need for waiting for the busy waiters to come to help you. You can just place your order on an app and pick it up at the restaurant. This makes the service more efficient and reduces the need for extra waiters or store associates. 

Perpule

Gone are the days when you had to stand in long lines at a retail store for billing. Bangalore based Perpule is a self-checkout app which gives a user the ability to scan their barcodes themselves and just pay at the counter for a hassle-free and convenient checkout. It started in 2016 and already includes Spar, Aditya Birla Retail, Future Group and Shopper-stop among their clientele.

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