Tech-driven ventures unlocking newer opportunities for Indian businesses
Established tech-driven conglomerates are levelling the playing field for growing businesses in India by providing them with advanced, tech-enabled solutions. Empowered by these solutions, Indian businesses are able to access fresh avenues for their growth and expansion. By leveraging easy-to-use tools and processes powered by artificial intelligence, data management and more, Indian businesses are increasingly finding it easy to better service their customers and eliminate the earlier limitations.
Here are some of the technological solutions that are helping Indian businesses in breaking newer grounds by leveraging advanced technology:
AI-driven Virtual Assistants: Amplify.ai
Amplify.ai is the industry’s first and only enterprise-class AI-driven engagement platform. The global solutions provider extends conversational virtual assistants to businesses, enabling them to interact better with their customers on digital platforms like social media or website. It has partnered with Facebook, Messenger, WhatsApp, Instagram, etc. to automate conversations and draw analytics to help businesses connect better with their audience. Till date, this Silicon-Valley start-up has successfully initiated over 2 billion interactions with more than 100 million end-customers across the globe.
Data management and analytics for Indian enterprises: Qlik
Data literacy has been high on the agenda of Indian businesses. Qlik helps an organization, and all of its employees irrespective of their individual skill levels, to unravel new insights using the entire data of a company. It, moreover, helps in better understanding customer behaviour using the collated data, thereby enabling businesses to reinvent business processes, discover new revenue streams, and balance the risk-reward ratio. The revolutionary solutions by Qlik are used in more than 100 countries at present.
Digital solutions and business consulting: Cybage
Cybage, a Pune-based IT consultancy company has catered to the market for more than two decades, helps in resolving some of the very intricate challenges faced by Indian businesses. Cybage is working at applying digital platforms, technologies, and techniques to imagine and deliver better experiences and more profitable business models for its clients. This is done by the IT firm using Data Analytics, Mobility, Cloud, E-commerce, Social Collaboration, and Digital Transformation solutions. Its solutions are sought by tech startups, mid-sized enterprises, and Fortune 500 companies alike. Currently, the firm has a business presence across 8 countries and builds on a talent pool of more than 5,800 employees.
Expanding the business network: Admitad
Global affiliate network Admitad’s Indian division, Admitad India extends reliable sources of sales to advertisers and better traffic monetization to publishers. It was launched in India back in 2015 and today has more than 15,000 publishers and over 350 advertisers (not including the ones in APAC region) onboard. For its associates in India, Admitad has driven innumerable exclusive digital campaigns.
