iVOOMi has officially announced its sub-brand – Innelo, that aims to cater to the diversified needs of the smartphone buyers in India. With an online-first focus, Innelo has tied up with Amazon India to be its exclusive online partner. The company will invest $10 million in the initial first year of its operations.
With global ambitions, Hong-Kong based Innelo, is a premium electronics brand born out of the drive to create technology for the global citizens. The new brand will be backed by supply chain, operations and service infrastructure of iVOOMi in the Indian market with sales being skilfully supported by a dedicated network of 500+ service centres across the country.
The company says that Innelo’s products are created to meet the needs of the urban consumers through exquisite design, leading specs, cutting edge technology, and premium quality. The product range would include smartphones, smart accessories, and more. Each Innelo product goes through a demanding 20+ quality test rounds before reaching the market, as per the company. The first product to be launched in India is the Innelo 1 smartphone (launching in September), featuring a notched display, designed for the urban and young audience of the country.