Technology Other News 07 Jun 2017 LG launches new rang ...

LG launches new range of OLED TVs with Dolby Technology

DECCAN CHRONICLE.
Published Jun 7, 2017, 9:02 pm IST
Updated Jun 7, 2017, 9:02 pm IST
The OLED range features Dolby Vision and Dolby Atmos.
The OLED TV’s key message is of simplicity and perfection.
 The OLED TV’s key message is of simplicity and perfection.

LG Electronics India today unveiled its much-anticipated new range of OLED TVs. The OLED TV features Dolby VisionTM, Dolby Atmos, color Science Expertise by Technicolor.

The LG 2017 OLED TV lineup, consisting of models 77/65W7, 77G7, 65/55E7, 65/55C7 and 65/55B7, presents life-like picture quality with perfect blacks, infinite contrast and an enhanced range of color reproduction.

 

The OLED TV’s key message is of simplicity and perfection. The OLED TVs sport self-lighting pixels which enhances the picture quality to give an ultimate experience, and the OLED is the only available TV which boasts of such technology. The perfection in design and technology together make this TV the official device for Technicolor’s color mastering. The Dolby Vision and Dolby Atmos of the OLED deliver picture and sound quality. The OLED TVs redefine the future of TV because of shrinking spaces and aesthetics taking precedence.

The LG 2017 OLED TVs features Active HDR for displaying HDR content designed to render brighter scenes and greater shadow detail. Active HDR allows LG TVs to process the picture frame by frame, inserting dynamic metadata where needed. This technology allows the TV to offer the best picture even if the original HDR content contains static or no metadata at all. Also, all of LG’s 2017 OLED TVs support the full palette of HDR formats, including Dolby Vision, HDR10, HLG (Hybrid Log Gamma) this versatility is compounded by the new HDR Effect feature which processes standard definition content frame-by-frame to improve brightness in specific areas, enhance contrast ratios and render more precise images.

 

The OLED TV range is marked with a special feature in terms of connectivity, a feature which makes it a smart technology product. It uses the latest webOS, user interface which provides seamless, intuitive navigation with Magic Remote's scroll, gesture and voice commands.

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