Bumble, the dating app maker is the latest digital brand to try to extend its reach through a print publication– Bubble Mag, a lifestyle publication it produced in partnership with Hearst, that offers stories and advice about dating, careers, friendship and more to Bumble's over 50 million users.
The magazine is organised into four sections that align with the Bumble app's different modes: “You First,” “You +BFFs,” “You+Dating” and “You +Bizz.” Here, readers will find celebrity interviews, features, advice, product guides, "daily mantras" and more. This initiative is considered as Bumble's larger efforts in developing an offline component to its business.
The magazine offers the company a way to introduce its brand to new customers as well as extend its relationship with existing users in the real world. These moves also speak about Bumble's aspiration to be more than just another dating app and Tinder rival.
