Observing World Cancer Day, Helo, India’s leading regional social media platform has partnered with Indian Cancer Society (ICS) to launch #CancerMuktIndia campaign, designed to spread awareness around Cancer. Under this partnership, ICS has joined forces with Helo to share relevant information around the ailment and its symptoms, diagnosis and treatment in two regional languages, Hindi and Marathi that have a huge user base on the platform.
According to The Union for International Cancer Control (UICC), which organises World Cancer Day each year, more than one-third of cancer cases can be prevented and another third can be cured if detected early and treated properly. This partnership is aligned with UICC’s mission and “I am and I will” theme this year, as it aims at producing important content that could help reduce the cancer burden and promote greater equity. With ICS’s support, Helo will also host a series of user engagement in-app activities such as multiple choice quizzes, notifications, splash screens etc around various themes like preventive measures, healthy lifestyle, symptoms, early detection etc. These activities will help break multiple misconceptions about Cancer and promote awareness amongst the 50 million monthly active users on Helo.
Making it even more personalized for the regional language speaking users, ICS will create and promote awareness content, under the main hashtag #, CancerMuktIndia and sub hashtags #CancerMuktDelhi and #CancerMuktMaharashtra from its two official accounts on the platform.
As a part of the collaboration, ICS will also invite various influencers and cancer survivors on Helo to share their experiences, setting a classic example of motivation and inspiration amongst users. This campaign will run on the Helo app on World Cancer Day, 4th February 2020 for one full day. ICS will also host ‘Survivors’ Day’, with cancer survivors and Helo creators on 6th February 2020 at Select City Walk District Centre Saket, New Delhi between 3 pm- 5 pm, with the theme - Let's Celebrate Life together!