Music is a highly personal choice and Gaana has managed to hit the right note with its users. Gaana intends to bring more users onto the platform this year by integrating functions such as Voice assistant, personalized listening, Android auto, Facebook bot, and MoEngage's segmentation.
Gaana created lifecycle campaigns, which encouraged users to activate the free trial of Gaana's premium account. As these users neared the expiry date of the free trial, Gaana followed up with them through automated campaigns powered by MoEngage, reminding them about the benefits of a premium account.
In the same direction, Gaana created user segments based on personal music preferences such as language, region, play history and such. Engagement campaigns were created and deployed on these segments, thereby delivering a better music listening experience to users. This is made with the help of MoEngage's Artificial Intelligence engine.
In an effort to reach out to existing users creatively, and driving engagement by offering richer user experience, MoEngage carried out well-segmented carousel push notification campaigns. The carousel push notifications featured relevant and engaging content, based on the insights drawn by Gaana’s user insights. As a result of this collaboration of marketing automation and user insights, more users got hooked to streaming songs, as per the company.