Netflix wants to go even more premium than it is currently now. The company is speculated to be mulling a new plan known as Ultra, Cnet reported. The new plan would allow four devices to receive high-quality Ultra HD video and audio streaming.
With higher resolution content, the Ultra plan is likely to reduce the benefits of Premium plan users by slashing their number of supported devices. The Netflix Ultra plan is expected to be priced around USD 19.80.
Besides, Known for acclaimed shows such as “Stranger Things” and “The Crown,” Netflix will soon own up to 35 billboard displays on roughly two dozen structures along West Hollywood’s famed Sunset Strip, people familiar with the matter told Reuters.
Netflix, already a heavy advertiser on billboards in the area, was offering $300 million in April to acquire Los Angeles-based Regency Outdoor Advertising, Reuters previously reported.
The sources told Reuters that Netflix decided to buy only half of Regency’s assets for $150 million, to focus on the Sunset Strip in a deal expected to close in July. It is also considering acquiring other Regency billboards in Hollywood, such as near the Dolby Theatre, home of the Academy Awards, they added.