BlueSky Inventions has introduced a new mobile browser named — Venus browser. This is a custom-built browser, which is developed under 'Made in India' initiative. The browser has been developed to cater the growing pull for hyper-local content in the country by integrating the best in app technology.
Venus Brower claims to offer the latest local, national and international hard topics, infotainment and trending video content, including sports apps, business news and much more. Currently, the Venus browser is available for Android platforms; the company assures support to other platforms as well in the near future.
BlueSky has developed this Venus browser to solve three fundamental market/consumer problems:
- Low available memory for multiple apps download on Android smartphones
- Discovery of apps and services - new smartphone users who wish to migrate from feature phones
- Hyperlocal content and apps – consumers looking for regional and local language contents
Venus Browser assures to offer a lightweight web platform for smartphones users with functionalities like browsing, app store, and services. All the content inside the app is regionally based on user preference and location. The user has several options from this app like shopping, playing games, browse sites, listen to music, watch movies, etc.
Venus Browser claims to be the first Indian browser solution providing hyper-regional content covering majoring Indian states. The homepage is designed considering complex India demographics (29 states and 23 languages) and consumer behaviours. Homepage serves three different kinds of data to the consumer like India centric, selected state-specific content and latest news.
Venus Browser provides top pre-installed apps to users thereby addressing the download challenges and memory constraints. It uses the advanced progressive web-apps concept to achieve this behaviour. The browser is integrated with many of the content partners in India and abroad, that promises to provide all-around experience in one app.