Tech brands and their off-beat ventures
These days, every brand wants to be associated with technology. Watch any ceiling fan or even pressure cooker ad, and the manufacturer will try to convince you that it has baked in some killer technology that its competitor lacks. On the other hand, there are popular tech brands that have some unusual low-tech businesses you would have never thought of. Now, instead of building more suspense let us start off with the maker of Galaxy series of smartphones:
Samsung
World's biggest smartphone brand Samsung is also known for its TVs, smartwatches, ACs, Microwave ovens, speakers, media players, and even CCTV cameras. However, most people won't know that the Korean tech giant is also into construction.
In fact, it is not only a leading construction company in South Korea, but has been involved in International projects such as Burj Khalifa. Samsung also has a fancy hotel chain across South Korean cities. It is also into aviation business. Samsung operates flights under its brand Techwin, and the company also manufactures helicopter engines and turbines. Mobile phones and appliances aren't its only everyday things, as Samsung also builds digital toilet seats.
LG
Samsung's archrival, LG is best known for its smartphones, Televisions, and home appliances. We also know that LG provides display panels to phone manufacturers including Apple. Much like Samsung though, it is also deep-rooted into non-tech businesses.
Seriously, how many of you had thought that the company would be in cola business. LG handles operations of brands such as Coca-Cola, Minute Maid, Georgia, D Pepper, Fanta, and Sprite. It is in fact the second largest cola company in South Korea. If that wasn't weird enough, take a look at personal care line-up. In South Korea, LG sells shampoo, conditioner, shower gel, detergent, room freshener, and whatnot.
Sony
Sony is one of the most iconic brands in the world. A few decades ago, its Walkman and Discman dominated the media player market. At some point many of you would have owned or wanted to own the Japanese brand's Trinitron TV.
Currently, Sony has won the youth over with its PlayStation 4 gaming console. Its TVs business is doing well and it rakes in millions from its Hollywood production house. The Japanese company owns CBS (Columbia Broadcasting System). However, little did we know that the Japanese tech company also builds medical equipment such as radiology equipment, surgical cameras, and medical recorders.
Xiaomi
Xiaomi has tasted incredible success in a very short time. Moreover, its product diversification has been rapid too. While us Indians like Xiaomi for its affordable smartphones, battery pack, and fitness bands, the company has a much wider range of products in its kitty.
For starters, Xiaomi sells electric rice cooker in China. Then, you have robotic vacuum cleaner, water purifier, smart scale, Wi-Fi repeater, bicycles, and even drones. Xiaomi is also making its precedence in the medical field with its blood pressure monitor.
Huawei
Here's the second Chinese brand in the list. In India, Huawei had a tough time moving its smartphones. However, with some clever branding, its Honor line-up finally managed to crack the Indian market. Honor competes with Xiaomi in terms of quality and features.
And while it is easy to label it as a just another Chinese brand that aspires to be Xiaomi, the facts are totally different. Not many would know that Huawei is the world's largest telecommunications equipment manufacturer. It provides equipment and infrastructure to telcos such as Vodafone, T-Mobile, and British Telecom.
Disclaimer: The views and opinions expressed in this article is soley those of the original author. These views and opinions do not necessarily represent those of Deccan Chronicle and/or other staff and contributors to this site. Ajinkya Bhoir is a tech aficionado. Though he mostly writes about gadgets, he prefers things that guzzle gasoline more than those running on lithium-ion batteries. He is a content guy at Compareraja.in