During his address, Sundar Pichai said, “The Internet is a powerful equalizer and we are motivated to bring the benefits of information and technology to as many people as possible. Building for everyone and making it available in the hands of as many people is at the heart and core of what we do. And we do this by investing in open ecosystems.”
Referring specifically to small and medium businesses, Pichai added, “the Internet and digital technology will be an engine of growth for the Indian economy. Today, anyone can become an entrepreneur, a developer, or a creator, but it is important that they have the right tools and skills to digitize. We believe it is important for us to invest in training and equipping these individuals and small businesses to accelerate their journey of growth.”
Setting the context for the initiative Google unveiled a joint research study with KPMG titled "Impact of internet and digitization on SMBs in
Highlighting the macro-economic impact of the internet, the research found that rising penetration and greater uptake for digital by SMBs could help increase their contribution to
Likewise digitally engaged businesses are able to grow their customer base significantly with 52 per cent catering to customers beyond their home city versus only 29 per cent offline SMBs. The report cites the lack of understanding of the benefits of digital technologies and technical skills as the essential reasons for being offline.
To address the gap, Google announced the launch of Digital Unlocked, a training program to empower thousands of Indian SMBs with essential digital skills that will enable them to get online and start using the power of the internet to grow their business. Google also previewed My Business Websites, an easy-to-use offering to help businesses to have a rich, mobile optimised digital presence that will be launched later this year.
With Digital Unlocked, Google is committed to ensuring that every single small business in
The offline training is being conducted in partnership with FICCI and over the next three years, 5,000 workshops will be held across 40 Indian cities. The online training comprises a set of 90 self-paced video tutorials, curated specifically for
At the event, Google also previewed My Business Websites, aimed at equipping the vast majority of small businesses with a simple way to start their digital journey by creating a free, mobile optimised website, easily and instantly. Available for Google My Business users later in the year, this new feature will provide simple, templated, editable websites for small businesses created from their data and photos on Google Maps. My Business Websites will be available in English, Hindi, Bengali, Telugu, Marathi, Tamil, Urdu, Gujarati, Kannada, and Malayalam.
Several small businesses that have leveraged Google’s products and technologies were also present at the event. Three of them - Walnut, Go Co-op and Maganlal Dresswalla - were in conversation with Sundar Pichai and shared their journey to digital using Google offerings including Google My Business, Google AdWords as well as the Google Cloud Platform.