Wearable fitness device maker Fitbit Inc's revenue forecast for the key-holiday shopping quarter fell well short of analysts' estimates, hurt by soft demand and battery issues with one of its new wristbands.
Shares of the company, which also reported lower-than-expected quarterly revenue, plummeted more than 30 per cent in extended trading on Wednesday and were set to hit record-low levels on Thursday.
Fitbit forecast revenue of $725 million to $750 million for the October-December quarter, the company's fourth. That was well below analysts' average estimate of $985.1 million, according to Thomson Reuters.
The forecast implies revenue growth of 5.4 per cent at the top end. Analysts were expecting growth to pick up to 38.4 per cent from the 23.1 per cent in the latest third quarter, which is the smallest rise since the company went public in June 2015.
"We continue to grow and are profitable, however not at the pace previously expected," Chief Executive James Park said.
Fitbit's transition to its newer products, greater-than-anticipated softness in the wearables market and production issues with the new Flex 2 wristband were the chief causes for the weak outlook, Chief Financial Officer Bill Zerella told Reuters.
The production issue – Fitbit found it "incredibly difficult" to find small-enough batteries to fit – started in the third quarter and is not expected to be resolved before the end of December, Zerella said. He estimated that hit Fitbit's revenue forecast by about $50 million.
Fitbit is the leader, according to research firm IDC, in the fast-growing market for wearable devices such as wristbands that track the wearer's calories, sleeping patterns and heart rate. IDC expects worldwide shipments of such devices to rise 29 percent in 2016 and more than double by 2020.
But, Fitbit's top position is under increasing threat from rivals such as Apple Inc, Samsung Electronics, Xiaomi and Garmin Ltd, whose devices have features that rival those in Fitbit's devices.
"Fitbit's destiny isn't completely within their control. Unless companies find a way to get a mass market of consumers to put … devices on their wrist, there's a limited upside there," said Forrester analyst Julie Ask.
While Fitbit's revenue growth has been slowing, it had topped analysts' estimates in its five quarters as a public company. That streak ended in the latest third quarter.
Fitbit, which launched two new fitness wristbands, Charge 2 and Flex 2, in late August, said it sold 5.3 million devices in the quarter, edging past analysts average estimates of 5 million, according to research firm FactSet StreetAccount.
However, the average selling price for its devices fell to $93 from $99 in the prior quarter, and missed analysts average estimate of $98.25, according to FactSet StreetAccount. That meant Fitbit's total revenue of $503.8 million missed analysts average estimate of $506.9 million.
Operating expenses jumped 52.4 per cent, largely due to higher research and development costs. The company's net income plunged about 75 per cent to $26.1 million.
Fitbit's stock, which has traded below its IPO price of $20 since mid-January, has attracted an increasing number of traders who are skeptical about the company's prospects. The short interest in the stock has steadily climbed this year to a record high of 26.6 per cent of outstanding shares as of mid-October, according to Thomson Reuters data.
