VOOT goes local to travel global
Deccan Chronicle | DC Correspondent
VOOT will also strengthen its engagement and user interactivity experience with superior technology adoption and innovation.
VOOT will also be adding news to its increasingly varied content offering, starting with a partnership with India's foremost news media organization Network18.
At an event in Mumbai, VOOT showcased the first lineup of its upcoming VOOT Originals – 18 multi-lingual premium web series cutting across genres. VOOT has created and collaborated with various brands of the network to create bespoke content. Viacom18 Motion Pictures, the network’s movie studio, will now be producing web-series for VOOT, under the banner of Tipping Point Films.
Furthermore, moving deeper into the regional markets of India, the Regional Broadcast Entertainment cluster of Viacom18 will be producing multi-lingual VOOT Originals specifically for the digital audience. VOOT will also be adding news to its increasingly varied content offering, starting with a partnership with India’s foremost news media organization Network18. VOOT is ramping up its content and product play as it sets sight to take the platform internationally, beginning with the United Kingdom, in November 2018.
Partnering with the best in class creators, producers and talent, the 18 VOOT Originals will provide an immersive content experience with storytelling across multiple genres like Psychology, Mystery, Sports Biopic, Comedy, Drama, Thriller, Politics, History, Crime and Suspense amongst others.
News on VOOT: VOOT will now see the addition of news on its platform with the inclusion of TV18 news. 16 live channels across 13 languages will now bring the latest in current affairs to its viewers.
Teching it Up: VOOT will also strengthen its engagement and user interactivity experience with superior technology adoption and innovation. Adding to the user search experience and facilitating easy discoverability will be the adoption of Google Watch Action, an industry first in APAC for premium OTT players. VOOT’s future-ready platform will also enhance the content experience with the introduction of Dolby Surround Sound for all VOOT Originals.
Global Foray: VOOT has continuously ensured superior technology adoption and content diversity thereby paving the way for the platforms Global foray. Catering to the vast Indian diaspora and the international community that seeks immersive Indian stories, VOOT is all set to debut Internationally starting November 2018 with its entry into the United Kingdom.
Click on Deccan Chronicle Technology and Science for the latest news and reviews. Follow us on Facebook, Twitter.