The new Google Chrome ad blocker will soon be making its way to all browser versions, including the mobile and desktop, as a part of Google collaboration with Coalition of Better Ads earlier this year.
Currently, the ad blocker is pretty basic and does not offer customisation, with users only allowed to enable or disable the service form the browser settings. The Ads section is off by default, so the users need to toggle the option to on.
The ad blocker will function based on Google’s own setting, since the company only wants to “block ads from sites that tend to show intrusive ads.”
“Chrome has always focused on giving you the best possible experience browsing the web. For example, it prevents pop-ups in new tabs based on the fact that they are annoying. In dialogue with the Coalition and other industry groups, we plan to have Chrome stop showing ads (including those owned or served by Google) on websites that are not compliant with the Better Ads Standards starting in early 2018,” Google said in early June when it announced plans to bring an ad blocker in Chrome browser.
The new feature is only available for the testing versions of the browser, but users can still download the latest APK without waiting for the official release.