Technology Other News 02 Mar 2017 Micromax introduces ...

Micromax introduces a new range of Air Conditioners

DECCAN CHRONICLE
Published Mar 2, 2017, 8:21 pm IST
Updated Mar 2, 2017, 8:28 pm IST
The launch will extend Micromax’s range of consumer electronics portfolio
Built especially for the diverse Indian weather, Micromax Air Conditioners come with ECCO Blu Technology.
 Built especially for the diverse Indian weather, Micromax Air Conditioners come with ECCO Blu Technology.

Reinforcing its vision to be a leading consumer electronics company, Micromax Informatics, India’s leading mobile brand, today introduced a new range of Air conditioners, to strengthen its presence in the AC market. This will be the first year to see a complete line-up of ACs from Micromax, after it successfully introduced ACs as a pilot project last year in June 2016. The range comprises of 07 split ACs and 01 Window AC right at the onset of the peak summer season in India.

Built especially for the diverse Indian weather, Micromax Air Conditioners come with ECCO Blu Technology, a one of a kind technology that protects the condenser coil from humidity and moisture as well as prolongs the life of the condenser by up to three times. The ACs are also armed with added GoldFin Technology which prolongs life for both evaporator and condenser with a strong layer of anti-corrosive material. It packs advanced features like 2-way drainage system which helps in ease of installation in oddly shaped Indian rooms. The ACs also come with turbo cooling which ensures desired temperatures are reached at high speed to cool down spaces within minutes. These products are also equipped with 4-way Swing Horizontal & Vertical cooling that gives long airflow to achieve uniform and instantaneous cooling throughout the room.

 

The products will get a 5-year warranty, with first 3 free services. With more than 400 service centres across the country, Micromax will provide efficient after sales support which includes readily available spare parts and a dedicated service team. Through the ‘Micromax Home assist app’ consumers can experience hassle free service by simply downloading the app and placing their servicing requests and queries instantly. Users can also download the Micromax Home Assist application (for AC and TV products) on their Android and iOS devices wherein they can schedule service/repair requests, installation requests and can also track them. The app will also assist potential customers to schedule demo requests.

The Micromax AC range is priced between Rs. 21,000 and Rs. 35,000.

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