Micromax ties-up with OYO to offer exclusive deals through their devices

Micromax and OYO have announced a strategic partnership to deliver OYO’s tech-enabled hotel-booking experience to Micromax customers. Aimed at providing a unique on-device native experience, OYO and Micromax will work together to provide simplified user interface, special discount offers, and a good booking experience right through the device itself.

Micromax aims to strengthen its service offerings for consumers through this partnership, which is in line with Micromax’s vision of creating a mobile ecosystem.

Under this partnership, Micromax users will be able to avail exclusive deals through their Micromax handsets and also get instant updates for exclusive OYO offers. The company will create both on-device native integration through in-house services including AROUND-Steroid Launcher and factory loading of the OYO app on certain devices.

Micromax users can also enjoy the recently introduced feature on OYO which will assure early check-ins at hotels across the country along with exclusive offers – 25 per cent instant discount and 100 per cent cashback on checkout and optimize their travel-planning. Both companies will also communicate the benefits of these integrations via various ATL and BTL promotions.

Micromax in the past has launched suite of services rolled into one discovery window for the users called AROUND –Steroid Launcher that aggregates information from various apps across categories like Food, travel (Flights, Buses, Trains and Hotels), Shopping, and cabs, Cricket, News and Weather and publishes it in a native environment on the device. The platform comes deeply integrated into Micromax devices and is also available exclusively for Micromax Users on Google Play store.