If Twitter is an app, the app is on Apple and Apple is no fruit, then Twitter is news! Content or confused? The latest from the micro-blogging social networking medium is certainly hard to digest.
The overnight camouflage of Twitter on Apple’s iTunes App Store platform is the newsmaker. From the so far held ‘social networking’ label it now belongs to the category of ‘news’.
One of the attributed reasons for the switch, visibility factor, tops the chart followed by contributing elements that decide the overall ranking. Being one among the top 10 A-listers was little rewarding for Twitter’s competition with the likes of Facebook, WhatsApp, Messenger and Pinterest.
And for the past couple of months, it has consistently been retaining a fifth ranking. Now watch what happened to Twitter. It is the ‘news’ topper. Ranking matters much to get new users join on board and the new label sends tremendous hopes to achieve the larger aim.
From the revenue and profit making side, the picture has been rather dull. Reports say that the first quarter of 2016 saw Twitter marking a $79 million loss. This was happening when it was getting five million active users joining in on a monthly basis in the same quarter.
The robust user base, termed to be sluggish in tech world, at the same time shows the characteristic Twitter.
Rather than a fun/entertainment platform, it is mostly visited by people for getting some piece of information in quick seconds. The luxury of taking the gist of happenings around the world to the users in 140 characters gives it an edge over similar apps.
The real-time news breaking is a feature that always keeps Twitter on top in the news labels. In the Google Play but Twitter is still a social app.
