Apple unveils new iPhones 17 lineup, along with updates to its digital watches and AirPod products
Apple has unveiled its new iPhones 17 lineup, along with updates to its digital watches and AirPod products at its annual September product launch.
The new iPhones are the first to be released since President Donald Trump returned to the White House and unleashed a barrage of tariffs, in what his administration says is an attempt to bring overseas manufacturing back to the U.S.
Live Update here:
Live Updates
- 10 Sept 2025 12:03 AM IST
Apple’s next major software update iOS 26 will be available by September 15
- 9 Sept 2025 11:46 PM IST
Pricing INR
iPhone 17
256GB: ₹82,900
512GB: ₹1,02,900
iPhone Air
256GB: ₹1,19,900
512GB: ₹1,39,900
1TB: ₹1,59,900
iPhone 17 Pro
6.3-inch model starts: ₹1,34,900
iPhone 17 Pro Max
6.9-inch model starts: ₹1,49,900
Pre-order starting at 5:30 PM IST on 12 September. Available from 19 September.
- 9 Sept 2025 11:43 PM IST
Iphone 17 pro max launched
- 48MP Pro Fusion Camera System
- 4x/8x Fusion Telephoto Zoom
- Eight pro lenses – 13mm, 24mm, 28mm, 35mm, 48mm, 100mm, 120mm, and 200mm focal lengths.
- Center Stage front camera
- ProRes RAW & Genlock – advanced tools for professional filmmakers.
- Apple A19 Pro chip.
- Vapor Chamber cooling.
- Ceramic Shield 2 front.
- Apple Intelligence
- Battery designed to last longer than any previous model.
- Two sizes available – 6.9" and 6.3" displays.
- Three colours – silver, orange, and black.
- 9 Sept 2025 11:32 PM IST
The big reveal: iPhone 17 Pro
Apple unveiled the iPhone 17 Pro, calling it the most Pro iPhone ever. The redesign swaps the old square camera block for a rectangular module and replaces titanium with a new aluminium frame.
Powering it is the A19 Pro chip with a custom vapor chamber welded into the chassis for cooling, which Apple says delivers 40% better performance than the iPhone 16 Pro. The device also packs the largest battery ever in an iPhone, giving it the best battery life across the lineup.
On the camera front, the Pro features three 48MP Fusion lenses for main, telephoto and ultra wide, while the Pro Max adds an 18MP Center Stage selfie camera and up to 8x zoom.
For video, the phones now support Dolby Vision HDR, 4K recording at 120fps, ProRes Log, ACES colour management, ProRes RAW and Genlock, features aimed squarely at professionals.
48MP Fusion Ultra Wide Camera.
48MP Fusion Telephoto Camera.
48MP Fusion Main Camera
- 9 Sept 2025 11:16 PM IST
iPhone Air launched.
- This is Apple's thinnest iPhone model yet.
- New N1 Networking Chip, C1X Modem make their debut with this model.
- 48MP Fusion Camera System.
- Four focal lengths in one – 26mm, 28mm, 35mm, and 52mm.
- 24MP photos by default.
- Dolby Vision 4K60.
- Center Stage front camera.
- Audio Mix with Spatial Audio.
- Dual capture.
Colour options:
More features at a glance:
- 9 Sept 2025 11:14 PM IST
iPhone 17 Launched
The new iPhone 17 features a ProMotion display with a refresh rate that ranges between 10Hz and 120Hz in active use, and 1Hz on the lock screen. It runs on an updated six-core A19 chip and supports faster on-device AI processing.
Apple iPhone 17 colors:
- 9 Sept 2025 11:05 PM IST
Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3 Pricing Announced
Apple Watch Series 11 - $399 (35,202 INR)
Apple Watch SE 3 - $249 (21956 INR)
Apple Watch Ultra 3 - $799 (70,493 INR)
- 9 Sept 2025 11:02 PM IST
Apple Watch Ultra 3 Launched
The new Apple Watch Ultra 3 comes with support for both 5G connectivity and satellite communication. The model offers the same health features as the Apple Watch Series 11, with the capacity of up to 42 hours of battery life.
Apple Watch Ultra 3 at a glance
- 9 Sept 2025 10:56 PM IST
Apple Watch Series 11 with hypertension detection launched
The model offers support for 5G connectivity with new health features, such as blood pressure monitoring. The blood pressure monitor feature is pending regulatory approval, Apple said. The watch will not detect every case of high blood pressure but the company said it expects the feature to notify 1 million people and will make it available in 150 countries.
