Apple launched the latest MacBook Pro generation with much fanfare last year. The Touch Bar available on high-end configurations was highly praised by the company on several occasions.
But as it turns out, the Touch Bar isn’t the breaking feature that Apple hoped it to be, with a growing of customers unimpressed planning to opt for a MacBook Pro version with a smaller price tag.
Former Apple employee Chuq Von Rospach stated in a blog post that what Apple does right now is force users to live with the Touch Bar, a feature that many don’t even need and like, if they purchase the top MacBook Pro configuration. The highest-end MacBook Pro is not available without the Touch Bar and it goes without saying that Apple is charging extra just for this feature.
Rospach explained that Apple should either launch more configuration of MacBook Pro without the Touch Bar or go all-in on this feature and bring it on the entire Mac lineup, including on the iMac and Mac Pro with a dedicated keyboard featuring it.
“The current laptop line forces users to pay for the Touch Bar on the higher end devices whether they want it or not, and that’s a cost users shouldn’t need to pay for a niche technology without a future,” he writes. “It seems to me Apple fell in love with the technology of the Touch Bar system, which if you dig into it a bit is a stunning piece of engineering, and expected all of us to fall in love with it as well.”
Rospach, who was with Apple for 17 years , explained that he recently made the switch from the MacBook Pro with the Touch Bar to an iMac 5L and he didn’t miss Apple’s “killer” feature at all.
