One thing is for certain, Apple knows how to sell their products. When Apple advertises their wares, they show the products in pristine condition and this is one of the sole reasons why we opt to purchase these shine fancy Apple products in the first place. However, with heavy usage, Apple products don’t quite stay the same as they did when they were new for too long. But what if someone managed to take classy product shots of worn-out Apple devices? Would that still appeal to us? The jury is out on this one, but a Chinese design student has put together a series of Apple products filled with the wear and tear we all experience and boy, does this look great.
Elvin Hu, as per a report by Cult of Mac, had refined his English by watching Apple keynotes and had paid close attention to the visual language of the Cupertino brand’s product photography. Not only did he manage to improve his English language skills, but also came away as a highly talented photographer who now studies at The Cooper Union in New York City.
Hu has put together a series of photographs of Apple products that are not just well-worn but also broken in hands that have similar cuts and scratches, and the results are quite breathtaking.
Hu states, “Ad campaigns from tech companies like Apple always show the perfect condition of everything, but they never look that way in real life. “I created a series of photographs that documents well-worn Apple products… to highlight the human side of technology.”
As you can see some of these photos that have been captured showcase an Apple Watch with a plethora of cracks that cover the face of the touch surface, while another shows an iPod with a web of scratches on its once shiny rear. Apart from these two shots, there is also an iPhone with a worn-in case and an iPad that is littered with fingerprint residue.
The artist used his own hand as his model and we can see that it is as unpolished as the products. Hu states, “About the hands, it’s another thing that is always perfect in advertisements. My goal with the shoot is to bring back the human factors in real life that are missing from advertisement-product photography, so I chose not to hide the imperfection on the hands either.”
Hu is going places! The student will be joining Google later on this year as a UX design intern. Looks like he has quite a bright future ahead of him.