Technology Gadgets 24 Jun 2016 Did you know? Car co ...

Did you know? Car commercials are shot without cars

DECCAN CHRONICLE.
Published Jun 24, 2016, 4:48 pm IST
Updated Jun 24, 2016, 4:54 pm IST
Filmmakers use a battery-powered automotive rig with a fully-adjustable wheelbase, track width, and suspension setup to mirror any car.
Filmmakers use a battery-powered automotive rig with a fully-adjustable wheelbase, track width, and suspension setup to mirror any car.
 Filmmakers use a battery-powered automotive rig with a fully-adjustable wheelbase, track width, and suspension setup to mirror any car.

We all love cars, and every time when a commercial of a new car is televised— our mind boggles, mouth agape, eyes-bulging, thinking what could be new this time.

But did you know that most of the car commercials we see are shot without the actual car? Most of the companies believe that this is a much cheaper way to create a car footage. It cuts out the hassle of actually obtaining a car and scheduling reshoots if something goes wrong or doesn’t look right.

 

Indeed, filmmakers use a battery-powered automotive rig with a fully-adjustable wheelbase, track width, and suspension setup to mirror any car. The rig provides video producers with integral raw footage—like how a car dynamically behaves.

After which, the video producer throws a CGI body, a computer generated image, of the desired advertised car.

Here’s a video revealing how filmmakers shoot an entire car commercial without using an actual car.

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