Nikon launches COOLPIX W150 water and shock proof camera

With reliable performance, user-friendly features and fun photo customisation functions.

Nikon announced COOLPIX W150 on April 23. A compact digital camera that offers superior water-and shock-proofing, the W150 is perfect for a variety of activities, with functions suited for both adults and children.

The W150 offers 13.2MP and Full HD movie recording with stereo sound, ensuring that every moment can be captured in stills and videos anywhere, as it. In addition, the camera’s Target Finding Autofocus, 3x optical zoom and 6x Dynamic Fine Zoom capabilities allow for a quick focus on moving children even from a distance.

Using the camera underwater is not a problem either – the camera is waterproof to a depth of 10 metres and is packed with underwater shooting capabilities. Underwater face framing ensures that faces can be detected under the water and photos are then automatically taken, saving you the trouble of submerging yourself into the water in order to frame the perfect shot. When the setting is activated, the camera applies the appropriate image processing to correct distortion and ensure clear underwater images.

The W150 is highly shockproof and can withstand falls from as high as 1.8 metres, so the fun can go on even if it is dropped accidentally during playtime. Additionally, images and videos from the W150 can be uploaded to social media and shared to smart devices at any time even while on the move, thanks to its compatibility with SnapBridge. This allows for automatic transfer of images to a smart device and viewing of images on smart devices even when the camera is turned off.

From playing at the beach to splashing around in the pool, the W150 promises reliable performance in a variety of leisure settings. Waterproof to a depth of 10 metres and shockproof from falls of up to 1.8 metres, this camera is hard enough so that parents need not worry about their children using it while playing outdoors. The camera also has cold resistance down to -10 °C /14ËšF and has superior dust-proofing capabilities, making it a truly reliable camera for use in any climate.

The camera boasts 13.2MP and is packed with a NIKKOR lens and CMOS sensor that captures high-quality images. Parents watching their children play from afar can also capture candid moments to preserve carefree moments with the 3x optical zoom covering a wide angle from 30mm to 90mm, and the 6x Dynamic Fine Zoom that covers approximately 180mm. In the evenings, HDR compositing enables the capture of clear images with minimal loss of details even in backlit scenes.

The W150 makes preserving the best moments even easier with the point and shoot mode. By simply framing a subject, the camera automatically recognizes the shooting conditions and judges what the main subject of the photo is. Target finding AF in this mode allows automatic focus on the main subject anywhere within the frame, so that you can compose the image in the best way possible.

Made for the everyday user, the W150 fits nicely into any hand, with its moderately curved form achieved by reducing the projections around the lens barrel, ensuring secure holding even while on the move or in the smaller hands of children. The camera also comes with rich colour variations to fit a wide range of user preferences. New pop colours and patterns – including the “Orange”, “Resort” and “Flower” styles – have been added, along with the classic White and Blue versions.

A user-friendly graphical user interface includes a menu screen with a simple design that is easy for first-time users to navigate. Four easy-to-operate buttons beside the screen allow for intuitive use and come with an image lock function to prevent any unintentional image deletion by children.

The W150 contains several customising capabilities for photos, with versatile scene modes and effects to decorate precious experiences beautifully. For an artistic keepsake, the picture-in-picture function allows users to juxtapose a chosen image against a different background, creating an image as if one picture was taken on instant camera film and placed in another background photo.

Users can explore their creativity using the “little planet” effect, which creates an image that looks like a small round planet. Or, users may also choose to take curve pictures, in which the camera makes the images rounder, much like a fish-eye effect.

For those looking to decorate their rooms with memories, the W150’s Decorate function allows users to add a frame around images for a beautiful effect, perfect for printing out to decorate a room. Users may also choose to create a collage of their favourite photos in the Arrange Pictures function. For children’s rooms, photos can be decorated with cute stamps such as hearts or stars as well.

The W150 also lets users easily share photos with friends and family at any time. The SnapBridge 2.5 support has functions including centralised synchronisation settings and improved accuracy of location data. This ensures constant connection between the camera and smart devices, and images can be uploaded to social media anywhere, even while on the move.

Spending the day at a water park? The W150 is a perfect companion to bring along as well. Apart from being waterproof, the camera is perfect for capturing candid underwater moments.

Users need not worry about poor lighting underwater – the Picture Play function allows helps to correct the blue colour of underwater photos, making subjects more beautiful and clearer. The W150 also applies appropriate image processing before shooting underwater, ensuring that photos are not distorted by the water. The underwater face framing function detects people’s faces underwater, releasing the shutter automatically to capture shots with the Smile Timer function so that parents do not have to be submerged in the pool to get the perfect shot.

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