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Saregama launches Carvaan's Premium version

Carvaan's premium variant now offers 50+ new stations dedicated to artists like Dilip Kumar, Amitabh Bachchan, Sharmila Tagore, etc.

After its flagship product Carvaan, Saregama has now released its Premium variant in time for the festival season. All the new features of Carvaan Premium are reportedly based on consumer feedback collected over the last few months. A notable addition is a companion App (iOS and Android) that allows users to choose the song they want to hear or create their own playlist on Carvaan’s premium variant.

The other big consumer feedback was to have stations based on heroes and heroines on which the song was picturised. Carvaan’s premium variant now offers 50+ new stations dedicated to artists like Dilip Kumar, Amitabh Bachchan, Sharmila Tagore, Rishi Kapoor etc. This is in addition to the existing 80+ stations dedicated to the singers, lyricists and music composers.

Each of the stations can be selected by turning a jog-dial. Carvaan Premium now has an additional feature of AM Radio besides FM Radio. In addition to the USB drive feature, Carvaan Premium comes with Aux-In port allowing one to plug in their portable music devices or laptops or mobile phones. Carvaan Premium works on a rechargeable battery that is claimed to last up to 5 hours.

Carvaan Premium is available in a Royal blue colour at a price point of Rs 7390. The existing base variant of Carvaan continues to be available in the market at Rs 5990.

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( Source : Deccan Chronicle. )
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