Gizmore has entered the Indian market with a range of smart accessories for home, mobile, laptop, IoT, etc. Designed with both aesthetics and functionality in mind, the brand has launched its new offering – wireless headphones, Bluetooth speakers, power banks and bone conduction headset. Price range for most of the products is in the price band of Rs 200 to Rs 2,000 except bone conduction which is a unique and innovative product in itself and is available at Rs 8,999.
All these products display an urban design language and offer pertinent specifications. The range is available in North, East and West India from 10th Jan 2018, and pan India from April 2019. The products will also be present in leading online portals like Amazon, Flipkart, etc.
The products are designed and produced keeping in mind the consumer needs. Initially, the brand will operate through 250 partners focusing on 10000 outlets. In the second phase, it will expand to South and LFR with an aim of being a PAN India brand by Q2 2019. Gizmore is also expanding its presence in other Asian countries with January 3rd week launch in Sri Lanka, Bangladesh, Myanmar, Nepal and Singapore. Gizmore is also committed for “Make in India” the entire charging series is currently manufactured in India and going forward more products would be manufactured here.
Gizmore offers 365 days of table replacement warranty on most of their products and with a strong distribution network, the company is focusing not just metros but tier II and tier III markets. The idea is to make GIZMORE smart accessories available in every nook and corner of the country within the first six months of operation.
Based on their experience and insight, the brand is confident to make quick inroads into the market and establish themselves as one of the front runner mobile accessories brands by 2019-20.
The BASS wireless headphone sells for Rs 2,499, the BOOM Barrel Bluetooth speaker costs Rs 2,999 while the Bone Conduction Set is priced at Rs 8,999.