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The Guardian Series: Re-branding of Seagate

The new products are represented with interesting portfolios to bring out the idea of progressive technology.

Hard drive manufacturing giant Seagate Technologies has expanded and re-branded its new product line as The Guardian Series.

The HDDs which were earlier sold under the name of Barracuda, is now back with its friends, IronWolf and SkyHawk, with all the three meant for different kinds of drive usage.

The new products are represented with interesting portfolios to bring out the idea of progressive technology.

With the re-launch of BarraCuda and a bigger portfolio, Seagate now has drives that are specifically designed for different kinds of usage, such as, Compute and gaming, NAS & RAID and surveillance. Besides, they all come with, proper data recovery services.

As the data recovery has been a major issue with customers all across the globe, Seagate provides proper services in the same domain unlike others.

The three verticals BarraCuda, IronWolf and SkyHawk are named with the strategy to help customers remember the products and also make it easy for them to differentiate between their usages.

Furthermore, Seagate has focused on the ‘security of the data’ and made the products keeping in mind all the needs of the consumers.

The HDD giant has launched the series with the intro of the 10TB milestone capacity point and performance/specs; the usage of separate categories and their names ensures massive implication of product lines and their primary usages are:

  • make products easier to find
  • make products more memorable for global end-users and partners
  • provide clarity needed to recommend appropriate products to customers

The Guardian Series of internal drives are engineered to help you preserve access and maximize the value of your data.

Barracuda: The Barracuda involves drive-based management of various storage media on the disk to improve responsiveness and also provides versatile storage for everything from simple laptops to behemoth gaming rigs.

Seagate’s 2.5” drives deliver the slimmest, highest capacity mobile drives on the market, delivering a sleek 7mm form factor with 2TB of massive storage.

Iron Wolf: The Iron Wolf series is focused on hard drives for the NAS segment and sets the standard for agile and rugged NAS drives. The integration of a rotational vibration sensor in the high-capacity models makes it one of the interesting things about Iron Wolf.

Skyhawk: Skyhawk surveillance drives are tuned to provide incredible reliability and security for video stream and 24x7 operations. The Skyhawk drives come with RV sensors.

With the introduction of The Guardian Series, Seagate aspires to provide a world-class arena of data storage and security.

( Source : deccan chronicle )
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