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JBL launches LIVE series of headphones

JBL wants to make audio devices smarter by creating products designed to work with the Google Assistant and Amazon Alexa voice.

JBL has launched its latest LIVE series of headphones and they come with JBL Signature Sound; a sleek, contemporary look and smart touch-control features. These earphones are optimized for Google Assistant and Amazon Alexa, as well as Ambient Aware, TalkThru and noise-cancelling technologies. With five models to choose from, the series delivers sophisticated feature options with premium sound.

JBL wants to make audio devices smarter by creating products designed to work with the Google Assistant and Amazon Alexa voice service technologies. Once activated through the ‘My JBL Headphones’ app on Play Store and App Store, a simple tap to the left earcup delivers a seamless headphone listening experience, letting users search for the newest songs from their favourite artists, ask for directions to a local coffee shop or queue a calendar reminder for weekend activities.

Additionally, the JBL LIVE 400BT and JBL LIVE 500BT headphones are embedded with TalkThru and Ambient Aware technologies. With TalkThru, music temporarily pauses at the touch of a button, lowering speech and amplifying sound to make it easy to chat with a friend without removing the headphones. In Ambient Aware mode, listeners can control the amount of background noise they want to let in, to stay keyed into their surroundings when it’s needed most - such as walking in a busy intersection, dodging through a crowd of people or having an ear out for the family dog playing in the park.

With five different models that boast of sleek, aluminium finishes and a lightweight feel, the perfect headphone is within reach for any on-the-go lifestyle. The flagship design of the series, the JBL LIVE 650 BTNC, is sure to impress with its innovative design and built-in Active Noise Cancelling technology, creating an immersive sound experience that lets users block out the outside world and stay focused when it matters most.

The JBL LIVE Series will be available for immediate purchase at major retailers and on JBL.com. The LIVE100 is priced at Rs 2,499, the LIVE200BT costs Rs 5,299, the LIVE400BT costs Rs 7,899, the LIVE500BT retails for Rs 9,999 and the last, the LIVE650BTNC is available for Rs 12,599.

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