COMIO Smartphones, the recently launched mid-segment smartphone brand has received an overwhelming response to “Overall Brand Satisfaction” according to the CyberMedia research on Budget Smartphones Channel Audit Survey 2018. The research report captures the preferences and perspectives of traditional multi-brand smartphone retailers around ‘Value for Money’ ( less than Rs 10,000) smartphone segment. COMIO is the only new brand with a positive and healthy Net Promoter Score.
In the ‘Value for money’ segment, COMIO ranked the charts and scored the highest leaving all the other budget brands behind. This is a result of COMIO’s product and R&D team that has worked relentlessly to pack smartphones with utmost attention.
In terms of product satisfaction, we have scored decently on quality (82 per cent), pricing (84 per cent), reliability (83 per cent), aesthetics (83 per cent), packaging (81 per cent) and the most important of all, performance (82 per cent).
In terms of sales support, having entered the India market only recently, retailers have given a thumbs-up to COMIO (88 per cent) and have ranked it as the top recommended brands. To be a recommended brand at an early stage that we are at, how the brand motivates is by activities like trade/sell out schemes, extensive training to the sales team, promotional offers, product margins and credit period.
Being recognised as top 3 company for ‘after-sales’ and ‘marketing efforts’, it is a big achievement for COMIO. Right from day one of the products is available in the market, we made it a point to make the lives of our consumers easy, be it through our smartphones or the services. With respect to COMIO’s marketing, the team is engaging with target audience at all levels of communication- on-ground activations, digital campaigns, radio and outdoor.
In ‘Distribution’, COMIO scores high for the availability of running models, as well as for on-time delivery.