While Dolby is the big daddy of sound technology, it also runs a division dedicated to picture quality. For the last seven years, a team of image technology expert have been working to create a new imaging standard called Dolby Vision. Hitherto the next big thing in the broadcast and image standards has been HDR or High Dynamic Range which means no loss of colour from the darkest to the brightest part of the image.
Dolby is working to create an entire content distribution display ecosystem around Dolby Vision. Last week, on the sidelines of the FICCI Frames conference in Mumbai, Dolby Vision came to India — through a collaboration with LG, who will launch an entirely new range of Organic Light Emitting Diode (OLED) and Super Ultra High Definition) (SUHD) TVs powered by Dolby Vision. Five new models will be launched by LG before the end of May, priced between Rs 1.25 lakh to Rs 15 lakh.
While most other standards focus on increasing the number of pixels to increase picture quality and sharpness. Dolby is focused on making each pixel brighter and sharper. As a result, viewers are promised 40 times more brightness, 50 times more contrast and 50 percent more colours than the best TVs today.
In a special preview, Dolby revealed that the trick was to optimise the rendering of both dark and bright colour together. Last year on this page( May 4 2015) we reported on Dolby Atmos, the immersive audio technology for movies. Now with Dolby Vision. We have to wait and see.
— IndiaTechOnline
