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JVC, Flipkart partner to launch six Smart TVs

JVC aims to capture 10% of the Indian market and has plans to invest Rs 50 crore on marketing and service infrastructure.

JVC in association with Flipkart, India’s largest online marketplace, has announced 6 new smart LED TVs with a multitude of features at most prices starting around Rs 16,999. The product suite includes 4K Ultra HD Intelligent Smart TVs and Full HD Smart LED TVs available in four screen sizes – 40-inch, 43-inch, 49-inch and 55-inch.

All 6 Smart LED TVs come with a sleek design that combines Intelligent UI and several state-of-the-art features which include Quantum Backlit Technology, Miracast support, and more than 500 licensed applications and up to 1 million hours of content to view.

The Smart TVs are powered by a 1.5GHz ARM Cortex A53 Quad Core (64 BIT) processor. UHD Smart TVs are one of a kind featuring 2GB RAM + 16GB ROM with quad-core processors. JVC TVs supports two dual 10W box speakers in 40-inch and 43-inch while up to 25W + 25W sound in 55-inch UHD which adds a new dimension of Dolby certified sound, bringing cinematic experience. All 6 LED TVs are designed specifically suiting the Indian consumption and bring in-built access to the internet using the Wi-Fi support, LAN and more than 500 pre-loaded apps such as Hotstar, YouTube, Prime, Netflix, etc. The TVs also comes bundled with several connectivity options which include HDMI and USB ports, along with a headphone jack.

Together JVC Global and Veira group plan to invest up to Rs 50 crores on the marketing of the brand, building up manufacturing infrastructure and also in service infrastructure of the brand. JVC Global also plans to invest in building up the smart TV market in India with direct investments with application developers to add multiple contents.

The Brand Viera Group currently has its manufacturing unit in Noida having a capacity of up to 1 million units per annum and plans to add another 2 units in Greater Noida by 2020 to enhance this production capability to up to 5 million units per annum.

The products will be available on Flipkart from 6th April 2019.

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