Wake Up, Get Dressed, Stay In Pyjamas
Not too long ago, rolling out of bed and logging into Zoom in your jammies was an inside joke. Now, a runway reality, it’s possibly your next office outfit
A comfort-first quirk has now gone mainstream. At the Spring 2026 menswear shows in Milan and Paris, the usual suspects — Dolce & Gabbana, Dior, Armani — sent models down the runway in cotton and silk pyjama sets, soft tailoring and embroidered, sequin-speckled shirts that looked suspiciously like they belonged under a duvet. Except they didn’t.
Dolce & Gabbana dubbed it “no-fashion fashion.” Giorgio Armani softened the sharpness of suits to nap-level comfort. Prada dared you to wear bloomers outside. And GmbH from Berlin nailed the androgynous, fluid movement of pyjama-style tailoring.
This isn’t just about fashion week or Gen Z TikToks. Pyjamas have clocked into classrooms, commutes, and even corporate offices.
A Wall Street Journal report spotlighted Gen Z workers pulling off full-on lounge looks at their desks. Silk pyjama trousers with sneakers. Pinstripes and Birken-stocks. Last year, too, one TikToker declared, “Corporate girls wear pyjamas to work,” with a smirk and a slick pair of satin pants.
And it’s not just about looking cute on camera. This sleepwear-turned-streetwear is thoughtfully styled. Think crisp, not crumpled. Think contrast bralettes, drawstring poplin pants, statement necklaces tucked under collars. Think layering — a striped PJ top under a soft blazer or beneath high-waisted trousers. Add kitten heels or sleek sandals, and it’s clear: no one here hit snooze.
“Don’t wear what you sleep in,” is the golden rule. Wrinkle-free is the minimum. Polished accessories matter. Even Saint Laurent’s Anthony Vaccarello played with the trend, styling pyjamas with a paper-bag waist and a tie — because nothing screams effort like a pyjama-and-tie combo pulled off with conviction
