Vintage Appeal In Resort Wear
Nostalgia rules in resort fashion, scarf dresses, rosette details, and vintage florals have paved their way into modern wardrobes

From scarf dresses to rosette details, vintage elements make a major comeback in resort collections, blending timeless glamour with contemporary appeal. (Image by arrangement)
In a world that often moves at breakneck speed, fashion has found a way to ground itself in the past. The resurgence of vintage-inspired designs in contemporary resort collections speaks volumes about the enduring appeal of nostalgia. Elements such as scarf dresses, rosette details, and vintage florals have found their way into modern wardrobes, bringing with them a sense of romance and timeless elegance.
The Nostalgia Effect
Resort fashion has always been synonymous with glamour. Think old Hollywood movies where leading ladies, draped in scarf dresses and adorned with oversized sunglasses, exuded effortless elegance. According to Meghna Goyal, founder of Summer Somewhere, this allure lies at the heart of the HR25 collection. “Balancing nostalgia with modernity is at the heart of the collection. Timeless elements like scarf dresses, vintage florals, and rosette details evoke a sense of romance. From there, we reimagine these with contemporary silhouettes, updated proportions, and bold, trend-forward colours,” Goyal explains.
By blending vintage-inspired details with a modern twist, the collection caters to women seeking both nostalgia and relevance. It’s an approach that taps into an emotional connection — one that celebrates the timelessness of vintage while embracing the practicality of modern lifestyles.
Vintage Vogue
The resurgence of vintage aesthetics isn’t just a trend — it’s a reflection of cultural shifts. In uncertain times, consumers often turn to the past for comfort and inspiration. Vintage designs transport us to a simpler, more glamorous era, a notion echoed by Saaksha Bhatt of Saaksha and Kinni label. “Typically, when you think of resort fashion, you think of glamour, old Hollywood movies, glitz, and glam. Traditionally, it was the movie stars and ultra-wealthy who would be papped on vacation, wearing the most beautiful resort wardrobes one could only dream about. This sense of nostalgia connects resort wear with retro glamour,” Bhatt explains. This connection, she notes, is deeply tied to the category itself. “Resort fashion lends itself to the stereotype of a glamorous lady wearing oversized frames, her hair scarf blowing in the wind, and vibrant prints and fabrics adorning her frame. This retro aspect ties closely with this category and goes hand in hand even when designing today.”
Timeless Elements
“Vintage trends transport us to a simpler, yet more glamorous time while feeling effortless. There’s a sense of elegance in these styles that resonates deeply, especially in vacation wardrobes,” Goyal explains. “We modernise these nostalgic elements through the use of fresh, bold colours and contemporary silhouettes that make sense for the modern woman’s lifestyle.”
This juxtaposition of old and new allows resort fashion to evolve while maintaining its roots. The scarf dress, for example, retains its romantic appeal but is reimagined with updated cuts and fabrics, making it suitable for both beachside lounging and city strolls. Similarly, rosette details, once considered overly ornate, are now subtle accents that add a touch of whimsy without overwhelming the overall design.
Sustainability Touch
Sustainability has become an integral part of contemporary fashion. Designers are encouraging consumers to invest in timeless pieces rather than fleeting trends. This approach reduces waste and fosters a deeper appreciation for craftsmanship. “Our commitment to sustainability en-sures these pieces are timeless and cherished for years to come,” Goyal says.
The Future Trend
As resort fashion continues to evolve, vintage aesthetics are likely to remain a cornerstone. Danika J, a fashion influencer feels that vintage is associated with resort fashion because it is versatile. Their timeless appeal, combined with the creative possibilities of modern design, ensures they will always find a place in contemporary wardrobes. Danika J, a fashion influencer feels that vintage is associated with resort fashion because it is versatile. “Vintage in resort fashion brings a sort of comfort and warmth. The flowy summer dresses by no means are just a part of the past but it’s the connotation and the vibe that is attached to it that gives it a kind
of nostalgic look,” Danika says.
As resort fashion continues to evolve, vintage aesthetics are likely to remain a cornerstone. Danika J, a fashion influencer feels that vintage is associated with resort fashion because it is versatile. Their timeless appeal, combined with the creative possibilities of modern design, ensures they will always find a place in contemporary wardrobes. Danika J, a fashion influencer feels that vintage is associated with resort fashion because it is versatile. “Vintage in resort fashion brings a sort of comfort and warmth. The flowy summer dresses by no means are just a part of the past but it’s the connotation and the vibe that is attached to it that gives it a kind
of nostalgic look,” Danika says.
For today’s consumer, the allure of nostalgia isn’t just about looking back—it’s about finding a way to bring the elegance and romance of the past into the present. Vintage-inspired de-signs are not merely surviving — they’re thriving, offering women the chance to embrace a style that feels both glamorous and grounded.
( Source : Deccan Chronicle )
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