PK Cracks Down On Overpriced Popcorn, Snacks and Tickets
Orders AP theaters to regulate cinema ticket and refreshment prices
Andhra Pradesh Deputy Chief Minister Pawan Kalyan has taken a strong stand on what many cinema-goers have been complaining about for years—exorbitant prices of food and tickets in theatres. In a move that’s already creating a buzz in the Telugu film industry and among the public, Kalyan has ordered reforms to regulate ticket and refreshment pricing across the state.
Pawan raised concerns about overpriced popcorn, drinks, and bottled water sold at theatres. He directed government officials to monitor and maintain fair pricing and quality standards. “Government departments must perform their duties diligently, ensuring fair practices in pricing and operations,” he said in a post on X (formerly Twitter).
According to Pawan, high prices are discouraging families from visiting theatres, which in turn affects overall footfall and entertainment tax revenues. He added that lower refreshment prices could encourage more people to visit cinemas and lead to higher audience turnout.
