Janhvi Kapoor’s Brand Power Outpaces Her Box Office

Janhvi Kapoor has been appointed the first Indian ambassador of a global sportswear brand, New Balance, underlining her rising appeal among international labels. As global brands look to tap into India’s youth-driven market, Bollywood actors with strong visibility and cultural recall remain in high demand.

She has also emerged as a frequent collaborator with luxury fashion house Miu Miu, representing the brand at Cannes, Wimbledon and Paris Fashion Week. A brand insider says, “She comes across as relatable — a regular 28-year-old who works hard, enjoys her social life and is unapologetic about her choices. That sense of independence and self-assurance resonates with young consumers. Empowerment is a key value for brands today, and she fits that narrative well.”

What sets Janhvi apart from several of her contemporaries is her ability to convert brand visibility into recall. While many actors sign major endorsements, few manage to register meaningfully in fashion and pop culture conversations. Janhvi does — even when her filmography has not always kept pace.

Professionally, however, the year has been mixed. Her mainstream releases Param Sundari and Sunny Sanskari Ki Tulsi Kumari failed to make a strong impression, with critics citing predictable writing and limited scope for performance. In Neeraj Ghaywan’s Homebound, despite a sincere and grounded turn, the film largely belonged to Ishaan Khatter and Vishal Jethwa, leaving her with limited room to shine.

Currently, Janhvi has Peddi opposite Ram Charan, once again placing her in familiar glamorous territory. Industry observers believe the actor is at a pivotal stage. “She clearly has the visibility, reach and brand power many of her peers lack, but now needs to reassess her choices to avoid being boxed into repetitive roles and move beyond the familiar,” says an industry watcher.