Janhvi Kapoor Focusses On Creating Awareness Around Alcohol

Janhvi Kapoor’s Off The Rocks, an initiative to create awareness around alcohol consumption, attempts to shift the conversation from indulgence to introspection. While launching the initiative recently, the actor noted that drinking was becoming increasingly normalised in social settings — often with little awareness of when it crosses into clinical concern.

“The conversation around alcohol is either completely absent or deeply judgmental, and neither serves the people who actually need support,” she said. “Alcohol addiction is real, it’s clinical, and it affects people across every walk of life. The initiative is about making it easier to acknowledge that, and to know that help exists.”

She added that addiction of any kind is not a moral failing, but a mental health issue that requires treatment and intervention.