Is Jr NTR Paying for His Own ‘War 2’ Publicity?
Yash Raj Films’ marketing strategy prompts Tollywood star to be proactive
After the game-changing success of Saiyaara, its producers Yash Raj Films have resolved not to expose actors excessively in pre-release publicity events. In consequence, Hrithik Roshan and Jr NTR, the two superstars of Yash Raj Films’ War 2, which opens on August 14th, won’t be out on public platforms for promotional events.
Following this development, Jr NTR has taken his visibility before and during the release of War 2 into his own hands. According to an informed source, “Tarak has taken charge of his own media coverage, as he felt that the producers of War 2 have their own marketing strategy. His team is exploring various avenues.” This is not the first time Jr NTR has organized his own promotion separately from those handling the project. During and after the release of Rajamouli’s RRR, the actor paid multiple crores to be featured in the international media.
