HYDRAA’s Janmashtami greeting invokes Lord Krishna and the Bhagavad Gita to highlight its mission to protect Hyderabad’s lakes and environment.
HYDRAA Commissioner A.V. Ranganath.
HYDRAA Commissioner A.V. Ranganath has given the agency’s Janmashtami greeting a rather dramatic makeover. Invoking Lord Krishna and the Bhagavad Gita’s promise to restore Dharma, the poster presents HYDRAA as a protector of Hyderabad’s lakes and environment. An excavator beside a pristine waterbody drives the message home. The slogan? “Safe lakes. Green environment. Flood-free Hyderabad.” Subtle it isn’t. Comparing a civic agency’s environmental mission with Krishna’s divine intervention certainly gives this festive greeting an unusually epic touch.
( Source : Deccan Chronicle )
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