Beyond Blockbusters: Why Brands Love Gen Z Stars
Even with limited releases, actors like Ananya Panday are dominating the endorsement market, showing that influence now pays more than box office numbers
Ananya Panday continues to hold her ground as the most in-demand Gen Z face in the endorsement space. The actor has partnered with Airbnb as the face of its celebrity-led vertical offering fans a peek into her stylish world.
“Fashion is such a powerful form of self-expression,” Ananya said. “Whether it’s experimenting with new looks, going bold, or simply wearing something that makes me feel confident, it’s always about being true to myself.”
Her brand stock has never been higher. From becoming Chanel’s first Indian ambassador to topping ad charts during the IPL in May, Ananya has emerged as one of the most visible and bankable young stars. The Airbnb tie-up is the latest addition to her growing cultural clout.
On the film front, she had one release this year, Kesari 2, and is currently shooting the rom-com Tun Mera Nain Teri Main Tera Tu Mari alongside Kartik Aaryan, while awaiting the release of Chand Mera Dil.
With a measured approach to films, a steady stream of marquee endorsements, and time set aside for family, Ananya is proving she understands the long game. In today’s entertainment landscape, stardom isn’t just about ticket sales—it’s about balancing screens, brands, and life beyond the spotlight.
