JioStar Bets Big on Premier League, Signals Biggest Season Yet

Mumbai: JioStar, the official broadcast and digital partner for the Premier League in India has launched its campaign for the new season, titled ‘Humara Long Distance Love’. The campaign comprises three films starring actor Tiger Shroff and cricketers Sanju Samson and Riyan Parag.

The campaign plays on the idea that no one handed these fans their club allegiance by birth or postcode, but they chose it, built their lives around it, and kept choosing it, through the 1 AM kick-offs, group-chat wars, and years that test even the most devoted supporter.

In ‘The Workout’, Tiger Shroff channels his frustrations through an intense gym session before pulling a Manchester United jersey from his bag and reaffirming his love for the club. In ‘The Date’, Riyan Parag seemingly prepares for a date at home, only for the door to open on a group of friends in Manchester United jerseys, arriving to watch the season opener. In ‘The Long Wait’, Sanju Samson, perpetually on the road, reflects on sustaining a long-distance relationship across time zones, before his hotel room fills with friends in Liverpool jerseys for the kick-off.

The 2026/27 Premier League season runs from August 22, 2026, to May 30, 2027. Arsenal enters as defending champions and is the only team with the same manager for more than five seasons. Nine clubs have appointed a new manager during the summer transfer window, while five managers will be taking charge of a Premier League match for the first time in their coaching careers. Arsenal will take on newly promoted Coventry City on the opening night. All 380 matches from this season will be live and exclusive in India on JioHotstar and Star Sports Network.