Technology Other News 21 Jul 2019 'More Indian smartph ...

'More Indian smartphone buyers look for quality over price', says study

DECCAN CHRONICLE
Published Jul 21, 2019, 2:23 pm IST
Updated Jul 21, 2019, 4:26 pm IST
Xiaomi ranks number one ahead of Samsung (who is second in the ranking).
Over a thousand respondents clearly showed their biggest purchase trigger is the quality of a smartphone.
 Over a thousand respondents clearly showed their biggest purchase trigger is the quality of a smartphone.

In a myth bursting study conducted on popular smartphone makers’ by RedQuanta, a clear bias towards quality was seen among Indians across 16 major cities of the country. Over a thousand respondents clearly showed their biggest purchase trigger is the quality of a smartphone.

According to Mr. Chetan Shetye, Head of Research at RedQuanta, “The Indian consumer has evolved beyond the stereotype that Price is the prime purchase trigger. Now, the concept has evolved into Value for Money and the quality quotient of the phone.”

 

Xiaomi has topped the list in both the above parameters of Value for Money and Quality as well. When it comes to quality, overall performance is the driver of the perception. Durability & Battery Life primarily drives performance as per the consumers. Price perception, according to consumers, was a function of Value for Money.

Xiaomi ranks number one ahead of Samsung (who is second in the ranking).

Click on Deccan Chronicle Technology and Science for the latest news and reviews. Follow us on Facebook, Twitter

...




ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT