Grey hair, wrinkled skin and grandchildren are three things that probably don’t spring to mind when mentioning Lewis Hamilton. However, the three-time Formula One world champion gave fans a glimpse of his future in a new video on Friday, entitled ‘Grandpa Lewis’.
The advert, released in collaboration with Allianz, features an 80-year-old Hamilton attempting to teach his grandkids life lessons in 2066. The Mercedes driver, complete with white hair and beard, recalls his three world title triumphs with his grandkids in front of a fire. He claims that he won his titles using caution and reliability, whilst the advert cuts to clips of him performing daring overtaking manoeuvres and crashing cars. His granddaughter labels the claims ‘stupid’ which prompts Hamilton to respond ‘that’s my girl’.
The advertising campaign, which features work by Oscar winning make-up artist Mark Coulier, is part of Allianz’s partnership with Mercedes, which aims to promote courage and trusting your instincts.
