COIMBATORE: A six-ft agarbathi has been made by ‘Cycle Pure Agarbathies’ as part of their campaign to pray for Indian cricket team to win in the ICC World Twenty20. The ‘agarbathi’ was lit at the Rathina Vinayakar temple. The on-ground national campaign will be rolled out across 50 cities in the country. The campaign will feature a series of on-ground initiatives invoking cricket lovers to pray for the country’s win. In each of the city, ‘Cycle Pure Agarbathies’ branded mobile vehicles will be moving around collecting wishes and prayers from the fans.
The mobile prayer van will also carry a six-ft ‘agarbathi’ that will be lit symbolising the continuous prayer and support towards the nation’s win. Arjun Ranga, managing director of ‘Cycle Pure Agarbathies’ said, “In India cricket is a religion. It is that spirit which is revered by all unanimously and we have always believed in being associated with such true emotions. We have strived to support and provide reasons to pray and what could be better than praying for India’s win.”
Further, the campaign will be supported by aggressive social media initiatives. A dedicated stream of prayer messages and videos mirroring the undying love towards the game will be uploaded regularly on the social media platforms. M. Hariharasudhan, executive director of M/s. Abt Ltd., Coimbatore, flagged off the Coimbatore leg of the campaign.
